Cintron Energy Drink Re-branding

For this project our objective was to choose a product, re-brand it, and come up with an advertising strategy. We had to apply for group positions the same way we would as if it were a real job.

My group chose Cintron, a fairly new energy drink. Here is their original logo:

We wanted to give Cintron a more hip look. The new logo we came up with looked like this:

For our strategy we thought a good way to market this prduct to college students (our choses target audience) would be to make them aware of the benefit of having energy with such busy schedules. We wanted to make it clear that any task could be completed with Cintron. Here are some of our rough ideas for print and out door advertising:

Print

Outdoor (billboard)

For our slogan we came up with "Cintron gives you energy. What good are wings without it". This was a spoof on Redbull's "redbull gives you wings" campaign. We also wrote a radio spot o go along with our slogan.

Here is my application for art director: