This was a group project where we collaborated and came up with a new design for the Starbucks Logo. Our group decided that Starbucks is warm and cozy compared to a place like Dunkin Donuts so that is how we chose the brown and tan color scheme. Then we decided that most of Starbucks' cafes provide wireless internet so we came up with the idea to turn a coffee bean into a computer mouse and have the cord wrapping around the cup to underline the title. We then made up stationary, an envelope, and business cards for the identity package.
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