City Harvest is a non-profit organization in New York that helps hungry people who can not afford food. City Harvest's newest objective is to give those who are needy the ability to purchase produce at a low price and educate them in healthy eating. This will help to decrease obesity and diabetes which are common with those who have a lower income.
My idea for a print campaign was to take common sayings that involve food such as "When life gives you lemons.." or "an apple a day keeps the doctor away" and show the saying with the fruit missing. Basically the idea behind this is, complete the statement/image, complete someone's life. I made four ads that speak to the volunteer and two that speak to those who use City Harvest facilities.
This campaign was chosen by the head of the advertising department at Temple University to enter The One Show.
Volunteer:
City Harvest Customer:
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